From single service to comprehensive solutions
- and anything in between.
There are many different ways to work with Ascent Marketing. We can focus only on media planning and buying of your advertising schedule. Or, we can develop a customized marketing plan and brand strategy, and help you implement that plan.
You choose the level of service you need:
Media Planning and Buying Services
Every media plan starts with a careful examination of a client's overall marketing and communications goals.
We analyze demographic and psychographic data and your competition to define and select the media channels to achieve your objectives. We understand what motivates your customers and create an integrated calendar of media within your budget.
Once Ascent Marketing has developed a media plan in line with your objectives, the plan is put into action. We negotiate the most efficient media buys using impressions, CPM, GRPs, and lead/click generation measures. This attention to changing market conditions and your sales goals and bottom line drives ongoing optimization of the overall media plan -- and continued sales growth for our clients.
Our breadth of media planning and buying services spans:
- Broadcast TV
- Cable and Satellite TV
- Interactive/ Internet
- Out of Home
- Radio
Ad Development
Use your existing ads, or let us help you create an ad that speaks to your audience and meets your marketing objectives. In addition, Ascent Marketing offers a customizable series of animated television and radio spots and print ads. Our award-winning production company provides exceptional quality ads at a reasonable cost.
Interactive Media Development
Online search engines and web have largely replaced yellow pages among most demographic groups. We can help integrate your web site with a consistent brand message and build call volume and brand awareness through SEM, SEO and social media.
Branding and Positioning
Develop a clear, meaningful brand position that differentiates you from your competition.
Strategic Planning
Construct a quantifiable plan rooted in your business objectives, with actions, timetables, milestones, and budgeting.
“I think the Experts campaign that Karen put together is one of the better things we’ve done in a while. The verbal response has been much greater than I anticipated. I’ve personally heard from countless people, and we’ve had dozens of claims called in with people identifying the new campaign as the reason they called, in addition to a handful of other “TV ad” referrals. This is more than just ‘top of mind.’ The new campaign personalizes First Atlantic Restoration to a level that reaches beyond what even a good professional but impersonal ad can.”
David Collier, President
First Atlantic Restoration